This explains why David Brooks writes for the New York Times and Steve Sailer does not

I'm reading David Frisk's excellent biography of William Rusher and came across this piece of advice that Rusher gave to WFB back in the 1950s:

"I recently read somewhere a little homily to the effect that if a person makes us think we're thinking, we love him; but if he he makes us think, we hate him. Take your choice-- and then make up your mind to take the consequences."