A terrific rant by Ad Contrarian
RTWT
The Only Test Of Brand Purpose
The key to understanding which companies are truly doing the right thing, and which ones are using token "brand purpose" as a PR gimmick is very easy. There is only one conclusive touchstone to knowing who is truly committed to social welfare and who is a cynical poseur...
To what lengths do they go to avoid paying taxes?
No comments:
Post a Comment