Former CEO of Steelcase admits that the 'open office' hype was just a way for bean counters to save money. From the Freakonomics podcast:
"Mr. Pym is a man of rigid morality - except, of course, as regards his professions, whose essence is to tell plausible lies for money ."
Dorothy L. Sayers, Murder Must Advertise
Once again, the corollary to Conquest's First Law holds true:
DUBNER: So Steelcase was regarded as a great company to work for, which, I'm guessing, you had a little something to do with. And you were regarded as - the Wall Street Journal called you,"a pioneer of the open office," and it really did change the way that we began to think about how an office should look and feel and work. So first of all, persuade me that the notion of the open office wasn't just a commercial idea to encourage every company in America and the world to redo their offices so that you could sell more furniture. And there's nothing wrong with that.
HACKETT: No, no, no. I'm going to endorse that notion, but I was not the father of it. By the time I came in as C.E.O. in the late 80's, Herman Miller, Inc. was really the early purveyor of the open office, and it came from Germany. And the real movement really started here in New York. As the rents went up, it allowed you to get more density. That was really the underlying thing.
If I want to take credit for a movement, it was shifting the amount of space that you actually devoted to cubicles, and moving that to teams. So I call that "The shift between I and we." But to make team spaces really cool and attractive, we had to do some unique things that weren't being done.
Related:
In a business context Conquest's Law suggests that those who promote the Next New Thing-- be they consultants, IT salesmen, journalists, or would-be gurus-- fall into one of two categories:
1. Ignorant, naive amateurs whose knowledge of the subject is superficial but whose enthusiasm is genuine.
2. Cynical hucksters who know better but hope their audience does not.
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