Wednesday, March 14, 2012

MSM finds out that twitter is not so fun when audience argues back



Last fall i asked this question:
Why do journalists love twitter and hate blogging?

My tentative answer was:
Blogging was a direct attack on MSM hegemony at both the micro (fisking) and macro levels (explanation space). I just don't see Twitter as the same threat. It is a flood of unmermorable chatter that is easy to ignore. Blogging had the potential to break the power of the MSM guild. Bloggers, at their best, presented arguments. Arguments can both change minds on the immediate subject and undermine the credibilty of those establishment pundts who present weak cases on a regular basis. (Yes, i'm looking at you Brooks and Frum).


At a minimum, blogging brought a lot of outsiders to the pundit/editor game. Twitter seems more useful as a way for insiders like Kurtz to extent their brand and magnify their voice.

Soledad (D-CNN) now provides evidence that this theory is true. Tweeting was once all well and good for the news reader but she is out of patience now that listeners are arguing back about her attempt to obfuscate on Critical Race Theory. Ace has the details:
Stop Tweeting Soledad_OBrien

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