Saturday, June 09, 2007

The advertising business

A couple of key points jump out of this Fast Company post.

First, more evidence that agency consolidation and integration is less appealing to clients than it is to agency CEOs. (See here.)

Second, client loyalty is well and truly dead. If Nike is moving away from Weiden+Kennedy, then no agency can trust that their past performance has earned them the loyalty of the guys who pay the bills.

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