Thursday, June 02, 2005

Wow, how the mighty have fallen

Bad Business for Magazines About Business

When the Meredith Corporation announced its purchase of Gruner & Jahr's women's magazines last Tuesday, Meredith said that Gruner's business magazines, Fast Company and Inc., were not "material" to the sale. What that means is that two magazines that sold for more than half a billion dollars four years ago now have a value of zero.

No comments: