Sadly this is so true
It's time to bristle when yet another seemingly competent music writer wants to lump the parlor trick that is Big & Rich in with whatever "alt country" was and is. Nothing is ever completely pure and true, but alt country as it was and is comes from a struggle to blend the hard edges of club rock like grunge and punk into the traditional sounds of pedal steel driven country. Big & Rich is a marketing ploy designed to take advantage of and exploit some of the burgeoning aspects of hip hop and skate punk culture and try to capitalize on that by delivering a well-thought out product that gets these nouveau Frankie and Annettes to buy "Country" records, and thus listen to "Country" stations where they can get bombarded by all the advertising aimed at selling them complete and utter shit. They're about as musical as a military marching band. And, after listening to all the hard work that bands like the Gourds, Eleven Hundred Springs, the Two Dollar Pistols, and older bands like the 97's put in, seeing Big & Rich called "alt country" is like watching your buddy double down on 11, catching a 9, then seeing the dealer hit on 12 and catching a 9 himself.
Jack Sparks....who else could it be?