Friday, October 22, 2004

Just a thought

Here's an old-school political tactic that works. And really, there is not a lot of other things we can do as individuals between now and election day.

Go to the post office and pick up 5 or 10 post cards. Send them to people you know but don't see every day. Tell them you are voting for George Bush, tell them the main reason why, and ask for their vote.

This is particularly effective when you write people who are not partisan and who may sit out the election. Works best of all when the recipient is a potential swing vote living in a deep-blue environment (got an aunt who retired to Florida? Or what about a friend's kid who is now away at college?)

People get bombarded with impersonal messages during the campaign, but a post card is personal and makes a connection no 30 second TV spot can match.

Plus, a hand-written note cuts through the clutter. The volume of email and junk mail is exploding, but traditional correspondence is shrinking. Your message will stand out. (This is especially true for older voters who spend less time online, are less likely to read blogs, and whose life rhythms are keyed to real mail, not their electronic in-box.

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