Truth

Advertising Needs Old People

In a society in which half of consumer spending is done by people over 50; in which 75% of financial assets are controlled by people over 50; in which 62% of all new cars are bought by people over 50; in which 94% of all CPG categories are dominated by people over 50, the fact that the average agency has almost no one of this age is incomprehensible.

It is a testament to narcissism, delusion, prejudice and stupidity.