It is not the messaging, it's the messengers.
The GOP spends millions on consultants to help them with "communication strategies", "messenging", and "social media optimization". Yet, Dr. Sowell just gave them the playbook and gameplan for free.
Republican Speaker of the House of Representatives, John Boehner, epitomized what has been wrong with the Republicans for decades when he emerged from a White House meeting last Wednesday, went over to the assembled microphones, briefly expressed his disgust with the Democrats’ intransigence and walked on away.
We are in the midst of a national crisis, immediately affecting millions of Americans and potentially affecting the kind of country this will become if Obamacare goes into effect — and yet, with multiple television network cameras focused on Speaker Boehner as he emerged from the White House, he couldn’t be bothered to prepare a statement that would help clarify a confused situation, full of fallacies and lies.
Boehner was not unique in having a blind spot when it comes to recognizing the importance of articulation and the need to put some serious time and effort into presenting your case in a way that people outside the Beltway would understand. On the contrary, he has been all too typical of Republican leaders in recent decades.