Friday, August 20, 2010

The problem with newspapers

Howard Owens thinks it might be self-inflicted.

Newspapers: Don't be the web

The effort to move newspapers toward color and fewer words has been destructive to the greatest value proposition of a newspaper: To be a product that thoughtful people spend time with. The endless chasing of "time-starved readers" has done nothing more than alienate core subscribers. And I also believe created a product that is even less interesting to younger generation of readers.

No comments: