A flawed business model

The local fish wrap ran this column on Saturday:

REPUBLICANS HOLD GREAT LURE FOR THE DUMB

I'd expect to read this sort of thing in a free alt weekly or in a leftist paper in a liberal city like Madison, Wisconsin.

It's a shock, though, to read it in the paper that ostensibly "serves" Cumberland county. McCain, afterall, carried this area with nearly 60% of the vote.

What kind of business thinks that insulting the majority of their customers is the way to grow its business?