"I don't know what it is, but i think it's important"

First major market study of Enterprise 2.0

“Enterprise 2.0 is on the minds of most organizations. 44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives. Another 27% positioned Enterprise 2.0 as having average impact on business goals and success. That’s the good news. The bad news is there is still much confusion in the market concerning Enterprise 2.0. Of the organizations polled, 74% stated they have only a vague familiarity or no clear understanding of Enterprise 2.0.” Market confusion was further evidenced in the study by the failure of respondents to popularly select a common definition of Enterprise 2.0.