He joked his way to an important truth

ESPN's Mike Greenberg talks about an emotionally devastating experience-- Googling himself :

Golic: So you didn’t receive the negative criticism well?
Greeny: Well, at first, it was just sort of mesmerizing. I was just like, wow.
Golic: Did you think everybody loved you?
Greeny: You know, you can sort of live in this world where you think most people like you.

I think most big-time media personalities labor under the same delusion. They think they are smart, funny, and wildly popular. The horrible thing about the new media is that they (sometimes) find out that it just ain't so.