David Maister on changing minds

My experience has been that those who seem to like my work most tend to be people who already share my underlying assumptions (about professionalism, people and passion, to name only three things.) Those who do NOT share my assumptions do not seem to appreciate my work, and neither read my work nor hire me for consulting or seminars. I tend not to have the chance to engage in debates with those I would most like to reach - those who do not share my world view and might benefit from considering it. And, of course, vice versa.

RTWT here.

Related:

Why corporate change is hard and failure almost inevitable

Part I
Part II
Part III