"Youth Ignore Newspapers"

Bill Hobbs has some grim news about newspaper readership. Young people just don't read the print editions. This is evidence that the problem i blogged about last year is real and is a stubborn trend.

As i wrote then, "Long term this is bad news for newspapers. Their most devoted readers are term-limited by the actuary tables. And it isn't likely that younger groups will fill the gap."

Currently, newspapers can ignore this problem because there is no competing venue that local advertisers can substitute for classified and display ads. But that can change and it is outside the control of newspaper publishers. That is a scary position for any industry.