Sharing the Joy

Venomous Kate makes a good point:

The thing is, it takes some bloggers - and non-bloggers, too - a long time to figure out that the more heavily we promote each others' blogs, the more we all succeed.

But this got me to thinking. While most of us bloggers are good at linking to other blogs, how good a job do we do bringing non-blog readers into the fold? I have to admit, i rarely send an email link to a blog post to friends or associates who are non-readers of blogs. Yet that is the bog opportunity. Readers only have time to read so many blogs: passing them back and forth can increase the "pie" only so much. Finding new readers could really juice up the audience for everyone.