Wal-Mart Weans Suppliers

That's the headline from the print edition of Ad Age (12-1-03). Bentonville doesn't "want to be the sole source of survival for a company." They plan to take steps with any supplier that derives 30% or more of their revenue Wal*Mart sales.

In 2002 Wal*Mart accounted for 18% of sales of P&G products, 23% for Revlon and 21% for Hershey Foods.