Friday, March 14, 2003


The Best Strategic Planning Advice Ever

"Avoid Trivia"

That was the only advice George Marshall offered George Kennan in 28 April 1947 when he gave him two weeks to create the State Department's Policy Planning Staff and formulate an American response to the European economic crisis.

Kennan had the staff in place by 5 May. He presented Marshall with the recommendations on 23 May. They were accepted and became the basis for the Marshal Plan.

Not a bad month's work.







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