I respect people who do not watch TV. They are probably smarter, better read, and more disciplined than the rest of us.
They are also completely unqualified to offer advice about winning elections.
Tevi, author of What Jefferson Read, Ike Watched, and Obama Tweeted, sees Obama’s Mad Men reference as part of his “successful and continual use of pop culture as a political tool.” This tactic enables the president to connect to his audiences via cultural references. Obama, like most presidents at this stage of a presidency, has largely been tuned out by the public. But, as Tevi says, “people perk up when he’s talking about a TV show or a popular movie.”