The limits of the politics of cool

More "complicated" than going to the polls? It's also an awful lot more expensive! Getting callow youth to think Obama was cooler than Hillary, McCain or Mitt - easy. Getting them to translate that sense of shared cool purpose into a willingness tio stand in line for an hour and vote (twice!) - not so hard. Getting them to translate that into a willingness to spend hundreds of dollars a month on insurance they don't need in order to subsidize the old and sick? Good luck. They may be dumb enough to have voted for Obama, but they aren't that dumb.

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