Viewers Want News On Weekends, But Will MSNBC Ever Give Up On Lockup?
Sure enough, the prison documentary series Lockup ran on MSNBC Saturday and again Sunday night as cable news rivals CNN and Fox News swarmed to cover the American missiles raining down on Libya. MSNBC has long faced criticism for choosing taped programming over live news coverage on weekends. Back in 2009, Scott Collins wrote about the network’s failure to cover breaking news in Iran in a Los Angeles Times story headlined “At MSNBC, Weekends Aren’t Newsworthy.” Collins quoted an MSNBC spokesman saying episodes of Lockup “generate higher viewership for us on weekends.”
Wednesday, March 23, 2011
MSNBC: Not the place for breaking news
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To be honest, I'm OK with that. They have few viewers, they need to pay the bills, and Lockup draws viewers.
Anyone who wants breaking news on the weekend has options. I prefer their other real crime shows to Lockup, personally. But, they're desperate.
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