Looks like that's $50 million down the drain

Gap Widens Between Morning TV Competitors

Now the gap is wide again, the biggest it has been in four years. Since the start of the year “Today” is up about 3 percent, leading “Good Morning America,” which is down 6 percent, by about 1.2 million viewers a week.

So CBS hires Katie Couric and she does nothing for their news ratings. NBC "loses" Couric and their ratings improve. They have some smart people running television networks.