It's a fine, fine line

between a passionate agency and a pompous one.

This post is teetering right on the brink.

Wanted: More Passion Brands

It's admirable that Ms. Olson and Amazon Advertising do not want to create misleading advertising for dishonest clients. But this sounds like ignorant knowingness:

How can we work for a client who would misrepresent itself this way, the creative team asked? Ultimately, we bowed out. It didn't fit our growing desire to work for "passion brands."

Whew, it does narrow the prospect list. Out with our unequivocal embrace of the Fortune 500. No lusting after big car companies (unless they're rolling out fleets of hybrids).

It does not occur to her that car companies can only sell what customers want to buy. If millions of customers still choose conventional cars, car companies will them. What "principle" demands that good agencies must shun those companies who sell fewer hybrids?