Wendy's comes to its senses

Wendy’s: No Longer Red All Over

A new rule at Wendy’s: only Wendy can be coiffed like Wendy.

Wendy’s, the third largest hamburger chain, is jettisoning a campaign it introduced amid much hoopla last May. The fast-paced campaign showed consumers in pigtailed red wigs that emulated the hairstyle of the chain’s familiar female mascot.

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Marketing Malpractice