Super Bowl ads

I just remembered that i haven't posted anything about the SuperBowl ads. Which, in a way, is a pretty good verdict on the lot of them. By and large they were lame, lame, lame.

With the exception of the Budweiser ads of course. No surprises, but good execution on their usual themes.

Can't quite figure out what Chevy is trying to do with their ads with all the fuzzy emotion and the celebrities. OTOH, The Toyota Tundra ad was dead solid perfect "We're a big, tough truck that works hard." I drive a GMC but the Toyota commercial gave me a reason to check them out.