The new tech boom

The Boswell of Silicon Valley offers some smart advice to would-be entrepreneurs.

I thought his assessment of the opportunities in the Blogosphere was especially good:

3. Marketing the Blogosphere -- OK, here's another blog-world opportunity. As I just noted, of those millions of blogs out there, the ones most likely to survive are those that nail down some serious advertising -- more than the current run of T-shirt makers and art galleries. Someday General Motors will place ads on Lileks, Kos and Little Green Footballs, but not for a while (most newspapers will have to die first).
The big, established advertising agencies are sticking to what they know best -- placing ads in the mainstream media -- stuff they know their advertisers read and trust, and where there are established reader profiles and metrics. Still, sometime in the next five years, hundreds of millions of advertising dollars are going to shift over to the blogosphere. Find yourself a place in the middle brokering that shift. Aggregate blogs, develop reader profiles and demographics, put together realistic rate sheets, and pitch, pitch, pitch. You'll starve for a while, but if you are good and can survive, when the big agencies finally come knocking, you'll enjoy one handsome buyout.

I think he is on to something, but i think there is another option that is also out there. I discussed it in this post.

The indispensable innovator is the advertising genius who will make internet advertising a serious competitor for print, TV, and radio. Once that happens, ad money will flow to the audience bloggers attract.

But right now, blog ads and pop-ups just don't fit the needs for most big advertisers.