His remarks on the Winter Olympics were not the first time that he played the race card under the guise of sports commentary.
Here's an example from early in his career as recounted in Mark Kram's excellent Ghosts of Manila
Seven months after the first fight, Bryant Gumbel, the editor of Black Sports, grafted on the temper of the day and stripped some more flesh from Frazier. He was a mediocre writer and thinker, excellent qualifications for the large success he would have on television's Today Show with a shallow, hard-worked ultra-sophistication, a cool broker of opinion next to Howard Cosell's weaselly conniving. Gumbel never let a bandwagon pass without jumping on it or trying to blow out its tires, depending on the mood of the day; the ultimate limo liberal. Durham said: "He's got soft written all over him, a country club black." Gumbel said he walked home after the fight with tears in his eye for Ali; a hired weeping pallbearer for the times and its temporarily stalled here. Strapping up his backbone, he wrote a piece meant to further Ali's campaign for victory by proclamation, to blur Frazier's definitive prize: Is Joe Frazier a White Champion in Black Skin?"
Ghosts of Manila: The Fateful Blood Feud Between Muhammad Ali and Joe Frazier
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