Another butler throws a hissy fit*

I was going to blog about the Rothenberg column in Ad Age, but Jeff Jarvis has already done so.

I've noted before that Ad Age is oddly dismissive of blogs and bloggers. They seem to be locked into the prevailing model of one-way and don't want to change.

The rise of citizen/consumer media presents challenges for both marketers and advertising agencies. But wishing that it goes away is not a real solution.