How about a gratuitous smear with your football commentary?

From this week's Tuesday Morning Quarterback:

In our fabricated docudrama-world, what matters is not what you can establish as true but what you can confuse people into thinking might be true -- Michael Moore on the left and the Swift Boat guys on the right are the current exemplars of "post-truth" politics.

Or what about this from Randall Rothenberg covering Advertising Week in Ad Age:

Swift Boat Selling: The new Guerilla Marketing: John O'Neil, Karl Rove and Roger Ailes, founders of Swift Boat Veterans for Truth, discuss how to get the public to believe anything about your product.

I sometimes feel guilty about typing "MSM" because I know that the legacy media is not a monolith that always marches in lockstep. But then I read this kind of thing and realize that ignorant knowingness really is pervasive in traditional journalism. Without studying the matter, they know that the SBVT are bad people-liars-and are controlled by the EVIL Karl Rove. Christmas in Cambodia is a laughable fraud but that neither hurts John Kerry in their eyes nor bolsters the credibility of Unfit for Command.