CNN struck a deal with Sanofi-Synthelabo to feature the pharmaceutical company's Ambien sleep aid in broadcast and online sponsorships. Ambien will sponsor the 'Morning Papers' segment on "NewsNight with Aaron Brown," and on some nights will be featured in a 10 p.m. to midnight roadblock on CNN.com's homepage.
"This multi-platform integrated sponsorship alliance exemplifies the kind of custom designed initiatives we can develop for smart advertisers like Sanofi-Synthelabo, relying on the breadth of assets across the CNN brand," said Greg D'Alba, chief operating officer of CNN Ad Sales.
I guess there should be high-minded concerns about a news outfit working so closely with an advertiser. Especially a pharmaceutical company that is sure to be in the news in the future.
But thing i'm asking is Why Ambien on Aaron Brown? His audience doesn't need the product.... he puts them to sleep already.
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