Blogrolls and traffic building

Rightwing news offer advice to newbies. The Three Cardinal Sins Of Blogging

As a newbie, let me say that SDB's approach to blog-rolling is generous for an established star blogger. To take the time to hunt for worthwhile, thoughtful blogs that are off the beaten path, and then to use his blogroll to give them traffic for a period so that they might get traction is above and beyond the call of duty (or hobby).

In a very real sense, traffic and eco-system rankings have elements of multi-level marketing in them. Those who are established receive more benefits from newbies in terms of incoming links than most of us can expect to receive in return. Almost everyone trying to build traffic tries to catch Instapundit's attention and so puts a link to him on their blogroll. As a result, the top blogs solidify their ranking. However, as SDB points out, there is no way it makes sense for the USS Clueless to link to everyone who links to him. Thus, new bloggers are condemned to experience unrequited links.

This, as i say, is inevitable. And there is no moral duty on the part of the big guns to seek out new blogs to blogroll. And that is why SDB's decision to do that is so worthy of praise.