Saturday, July 23, 2011

The future of blogging

A couple of pessimistic posts

The Slow, Painful Coming Death Of The Independent, Conservative Blogosphere

The narrowing of the blogosphere

I don't disagree with the grim prognosis.

All in all, this is good news for the MSM. They may shrink in size and profitability, but they will still control the narrative. Both posts note that Twitter and Facebook have dented the growth in blog readership. Neither of these present the same challenge to the MSM as blogs. Snarky tweets about MoDo or Howard Kurtz are quick and easy but they don't change many minds. They are just background noise.

Blogs, especially the long-form blogging that Den Beste did or that Neo-neocon still does, has the potentially to break the MSM's monopoly on "explanation space". That's what KC Johnson did in the Duke lacrosse case, what Powerline did in Rathergate, and what 2d Amendment bloggers have been doing for years.

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