This column is a must read.
G.I. Joe was just a toy, wasn't he?
Hollywood now proposes that in a new live-action movie based on the G.I. Joe toy line, Joe's -- well, "G.I." -- identity needs to be replaced by membership in an "international force based in Brussels." The IGN Entertainment news site reports Paramount is considering replacing our "real American hero" with "Action Man," member of an "international operations team."
I'm not surprised that Paramount feels the need to lessen Joe's American identity. Hollywood's slavish pursuit of the oversea's box office is not news. (See here.)
What deserves attention is the arrogant hypocrisy of their political ambitions. One one hand, they are global citizens eager to make a buck anywhere they can. At the same time, they aspire to to be kingmakers in the good ole US of A (something they would never dream of doing in Yemen or China or Venezuela).